 Competitive Intelligence for Business Success
Marketing Intelligence for Business Growth
AWARE specialises in competitive and marketing intelligence and are recognised as global experts in this field.
Our mission is to help organizations become the best.
To become the best does not mean copying what competitors are doing today, or did yesterday. It requires creativity and innovation - anticipating tomorrow's trends before they become today's normality - keeping several steps ahead of competitors.
- To outwit your competitors you need to know what they are doing
- To outmanoeuvre them, you need to know in which direction they are going
- To outflank them, you need to be faster, and better so that you can overtake them, keep in front of them, and be the best.
Our services - Strategy advice, Training, Analysis and Research (STAR) are all aimed at helping companies achieve this.
AWARE Competitive Intelligence Services
We provide a variety of competitive intelligence services aimed at supporting company CI processes.
- Competitor research will help fill gaps in your knowledge on what competitors have been doing, are doing or even could be doing. It will enable you to confirm, or deny rumours, and uncover the truth about what is happening in your competitive environment.
- Our competitor profiles provide in-depth analysis on competitor firms, enabling you to build a complete picture that can be used in your strategic planning processes.
- Our competitor monitoring service is aimed at helping you keep up-to-date on your competitor's activities.
- We offer bespoke competitive intelligence training courses to help you and your team learn competitive intelligence and competitor analysis skills, train new staff or keep up to date with the latest techniques. As well as supporting clients' CI operations, our goal is to help our clients improve and build their own CI processes - so that they become self-reliant.
- For companies starting to build a CI function, we also offer a CI Audit service, and training and support so that the new competitive intelligence department functions effectively from day one! You can also call on us for interim management solutions requiring CI expertise - for example, to set up a CI department, for a one off CI research project or to fill in for somebody who has left your employment.
As part of our mission to support organizational competitive intelligence, our site also includes a variety of resources helping you learn CI or find more information.
- Our case studies can give an insight as to how competitive intelligence can help firms gain and maintain competitive advantage.
- We include many articles on competitive intelligence (including a brief guide to competitor analysis) giving a greater insight into the topic.
- An FAQ (frequently asked questions) section, giving answers to questions on the what, where, how and why of competitive intelligence and competitor analysis.
- Tips on better practice periodically updated, focusing on competitive intelligence related topics as well as a range of marketing and strategy issues.
If you would like to know more, contact us.
Or visit our services pages to see how we can help you
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AWARE News
AWARE wishes all clients, suppliers, colleagues and friends seasonal greetings and hopes that you all have a fantastic and successful 2009.
AWARE News
International Online Conference & Exhibition
Arthur Weiss, AWARE's managing partner led a number of sessions focusing on social networking and how this can be used to enhance competitive and marketing intelligence at December 2008's International Online Information Conference & Exhibition. The lectures and seminars showed how marketing and competitive intelligence professionals can use social networking sites such as Facebook, Myspace, LinkedIn and others as part of their portfolio of research tools.
For more information on these lectures and how we can help you become a more effective business researcher ask us about our courses on finding CI information.
WS Radio Interview
Arthur Weiss was interviewed by Paul Helm, the president of Strategic Research Network, as part of the InfoPro show on WS Radio - The worldwide leader in Internet talk.
Listen to the whole interview or in separate parts (around 10-15 minutes each)
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AWARE's Newsletter
Subscribe to AWARE's newsletter giving news on AWARE, and advice and tips on competitive intelligence and marketing topics.
Click Here to Subscribe
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Finding Competitive Intelligence using Online Sources
AWARE consultants are experts at discovering competitor information online and have developed a market-leading course on Finding Competitive Intelligence using Online Sources. This course has been given as an in-house course to numerous companies across industries (e.g. IT, publishing, telecoms, chemicals....) and countries, as well as publicly at SCIP annual and European conferences (e.g. the SCIP 2008 Annual Conference in San Diego, California), the London International Online Information Conferences and other similar events.
The workshop has received high praise for its unique approach to finding competitive intelligence on the Internet. The workshop - available as a half-day or full day in-house training course - teaches attendees how to find actionable competitive intelligence rather than just present a list of sources that quickly date. Like all AWARE's in-house training, the course can be customised to focus on industry or competitive area.
For more information on this workshop and how it can help you become a more effective Internet researcher check out our Competitive Intelligence Training and ask us about our courses on finding CI information.
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Our services in competitive intelligence research, competitor analysis and CI training will help you integrate and use competitive and marketing intelligence in your business, strategic and marketing planning processes. Whether you need research, advice or training, our mission is to support our clients so that they achieve their growth objectives.
For the best UK & European competitive intelligence and competitor analysis services, contact us today.
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Copyright © AWARE 1995-2008
Last page / site update: Wednesday, December 10, 2008
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