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Home > About AWARE
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Competitive Intelligence for Business Success |
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AWARE specialises in competitive and marketing intelligence and are recognised as global experts in this field. Our mission is to help organizations become the best. To become the best does not mean copying what competitors are doing today, or did yesterday. It requires creativity and innovation - anticipating tomorrow's trends before they become today's normality - keeping several steps ahead of competitors.
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Our services - Strategy advice, Training, Analysis and Research (STAR) are all aimed at helping companies achieve this.
AWARE Competitive Intelligence Services
We provide a variety of competitive intelligence services aimed at supporting company CI processes.
- Competitor research will help fill gaps in your knowledge on what competitors have been doing, are doing or even could be doing. It will enable you to confirm, or deny rumours, and uncover the truth about what is happening in your competitive environment.
- Our competitor profiles provide in-depth analysis on competitor firms, enabling you to build a complete picture that can be used in your strategic planning processes.
- Our competitor monitoring service is aimed at helping you keep up-to-date on your competitor's activities.
- We offer bespoke competitive intelligence training courses to help you and your team learn competitive intelligence and competitor analysis skills, train new staff or keep up to date with the latest techniques. As well as supporting clients' CI operations, our goal is to help our clients improve and build their own CI processes - so that they become self-reliant.
- For companies starting to build a CI function, we also offer a CI Audit service, and training and support so that the new competitive intelligence department functions effectively from day one! You can also call on us for interim management solutions requiring CI expertise - for example, to set up a CI department, for a one off CI research project or to fill in for somebody who has left your employment.
As part of our mission to support organizational competitive intelligence, our site also includes a variety of resources helping you learn CI or find more information.
- Our case studies can give an insight as to how competitive intelligence can help firms gain and maintain competitive advantage.
- We include many articles on competitive intelligence (including a brief guide to competitor analysis) giving a greater insight into the topic.
- An FAQ (frequently asked questions) section, giving answers to questions on the what, where, how and why of competitive intelligence and competitor analysis.
- Tips on better practice periodically updated, focusing on competitive intelligence related topics as well as a range of marketing and strategy issues.
If you would like to know more, contact us.
Or visit our services pages to see how we can help you
AWARE NewsPublications / Presentations Booking is now open for the ICI-4 workshop on Competitive Intelligence Secondary Research taking place on March 19-20 in London. AWARE's CEO will be leading a workshop on Online Competitive Intelligence at the Institute of Competitive Intelligence's conference in Bad Nauheim, Germany on 27 March 2012. This will be followed on 28 March by a paper looking at how national cultures can influence primary research efficacy. Recent events included: two 2-day training workshops held in Jakarta, Indonesia and Shanghai, China; a conference paper on specialist search - finding names, numbers and news at the Online Information 2011 Conference as well as an exhibition seminar giving top tips for finding competitive intelligence online for use in primary reserarch. These can be downloaded on our publications pages. Arthur Weiss, AWARE's CEO, also led two sessions as part of WebSearch Academy at the Internet Librarian International Conference in October 2011 (Planning your Research & Social Media). (See our presentation & papers pages to download these). If you are interested in competitive intelligence training and workshops contact us, or visit our training pages. We offer custom training looking at all aspects of marketing & competitive intelligence including online research, marketing research, competitor analysis, scenario planning, war-gaming and much more. Business Plans & the Year of the Dragon 2012 is the Chinese year of the water dragon. One guide on what to expect for this year st...
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Competitive Intelligence on a budget Many businesses think that competitive intelligence research is expensive and hard to do. This is not true. It is quite possible to uncover crucial competitive intelligence without spending large sums. One technique that works is Win-loss analysis. This is perhaps the single most overlooked, yet valuable, technique in the competitive intelligence arsenal. When you lose a client find out the reason why - not just what the salesperson says, but the real reason. Follow up with the lost client to find out why they switched, to whom and how their new supplier compares. Do the same when you win a customer - why did they choose you in preference to other options in the market. The information gathered can show what you are doing well and where you are failing. It can help you understand competitor strategies and tactics - how they sell, what their targets are, their pricing, and so on. The only drawback is that it can be difficult for a company to call up lost clients themselves - and that's where AWARE can help. For more information on Win-Loss analysis, and how to do competitive intelligence on a budget, contact us today on +44 20 8954 9121 or . |
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AWARE's Newsletter Subscribe to AWARE's newsletter giving news on AWARE, and advice and tips on competitive intelligence and marketing topics. |
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Institute of Competitive Intelligence ICI holds regular public training courses & workshops on a range of competitive intelligence related topics. Courses take place across Europe, the USA, India and elsewhere - and are offered in English, German, French and Spanish. The next UK based ICI courses will take place in March 2012 in central London with further courses in Autumn 2012. Course Schedule |
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