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The newsletter may include an edited selection of problems and answers given from our help service, news relevant to marketing and Internet marketing, site addresses - and dialogue with other subscribers on competitive and marketing intelligence related issues. Some of the material will also be duplicated in our blog which is produced on a more frequent basis - this contains more opinionated material, on marketing and/or competitive intelligence related issues, which we believe are relevant for today's marketing professional as well as advice, comment and suggestions for better marketing practice.
AWARE NewsIn March 2012, Arthur Weiss, AWARE's CEO, was elected to serve as Membership Development Director of the Association of Independent Information Professionals (AIIP). (Press Release). AIIP is the organisation for independent information specialists and has a global membership with expertise covering all aspects of the information profession. Visit the AIIP web-site to find out more and to join us. Arthur also led two pre-conference workshops at AIIP's May 2012 conference in Indianaposlis, USA. Publications / Presentations AWARE's CEO led a workshop on Online Competitive Intelligence at the Institute of Competitive Intelligence's conference in Bad Nauheim, Germany in March 2012 and gave a paper looking at how national cultures can influence primary research efficacy. Other recent events included: training workshops held in Jakarta, Indonesia and Shanghai, China; conference papers / seminars at the Online Information 2011 Conference and at the WebSearch Academy, Internet Librarian International Conference. If you are interested in competitive intelligence training and workshops contact us, or visit our training pages. We offer custom training looking at all aspects of marketing & competitive intelligence including online research, marketing research, competitor analysis, scenario planning, war-gaming and much more. Checking Facts: an Olympic Example of Ineptitude The failure to accurately name Jerusalem's status as Israel's capital and the placing of I...
The departures of Greg Smith from Goldman Sachs and Richard Brasher from Tesco both occurr...
How to spot web-site plagiarism and copyright theft with CopyScape CopyScape allows web-site owners to enter their URLs and get a report on other sites that ...
Analysing weak signals for competitive & marketing intelligence There is an approach to analysing weak competitive intelligence signals that can help sort...
Business Plans & the Year of the Dragon 2012 is the Chinese year of the water dragon. One guide on what to expect for this year st...
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