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AWARE News

In March 2012, Arthur Weiss, AWARE's CEO, was elected to serve as Membership Development Director of the Association of Independent Information Professionals (AIIP). (Press Release). AIIP is the organisation for independent information specialists and has a global membership with expertise covering all aspects of the information profession. Visit the AIIP web-site to find out more and to join us. Arthur also led two pre-conference workshops at AIIP's May 2012 conference in Indianaposlis, USA.

Publications / Presentations

AWARE's CEO led a workshop on Online Competitive Intelligence at the Institute of Competitive Intelligence's conference in Bad Nauheim, Germany in March 2012 and gave a paper looking at how national cultures can influence primary research efficacy.

Other recent events included: training workshops held in Jakarta, Indonesia and Shanghai, China; conference papers / seminars at the Online Information 2011 Conference and at the WebSearch Academy, Internet Librarian International Conference.

See our presentation & papers pages for more information or to download these.

If you are interested in competitive intelligence training and workshops contact us, or visit our training pages. We offer custom training looking at all aspects of marketing & competitive intelligence including online research, marketing research, competitor analysis, scenario planning, war-gaming and much more.

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Recommended Book

Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business -
Craig S. Fleisher & Babette Bensoussan
Buy UK £ or US$

Read our review of this book

For more recommendations visit our book selection.

Quick Tip

The Talmud (the main source for Jewish law and tradition other than the Bible) tells a parable about a gathering of all the animals in nature. The lion was asked why he was the king of all the beasts. He replied:
Because I can roar the loudest, and when I roar, everyone else is silent.
At that point, the thrush stood up and said:
That may be true, but if we go a mile or so from where you are roaring, your roar is not heard. However when I begin to chirp, all the birds chirp along with me and the whole forest is filled with song.

Making an impact and influencing others does not depend on how loud you shout to put over your own views.
It depends on influencing people so that everybody sings from the same song-sheet.
Silence does not necessarily signify approval.
It may just indicate that people are scared to argue with you.

When everybody joins in and contributes, then you can be sure that you will reach agreement!

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