AWARE: UK competitive intelligence consultants offering competitor analysis and research services, competitive intelligence training & workshops and CI and marketing strategy consultancy.
Our CI services are designed to help clients at all stages of the competitive intelligence process, from the initial stages of identifying what is needed to integrating the results into organizational strategy. If you are unsure on what you need, then click below for more details on our services or click here to contact us about any of our services!
If you are unsure on which of our services would be best for you our question & answer help-chart should guide you.
Strategy Training Analysis Research
Strategy
Setting up a new Competitive Intelligence Operation: Designed to help you build an effective competitve intelligence function that will enable you to make more effective strategic decisions. (more)
CI Audits - Evaluating CI Effectiveness: Examines what you are currently doing, and helps you identify ways of building a best-practice competitive intelligence operation that will fit with your company's culture, capabilities and goals. (more)
Competitor Profiles: How much do you know about your key competitors? A competitor profile will give the key information you need for competitive strategy decision-making. (more)
Training
Competitive Intelligence Training: AWARE offers a range of in-house training options covering all aspects of competitive intelligence and analysis with courses aimed at newcomers to the field, as well as advanced analysis workshops. We also provide a mentoring service allowing for one-to-one training for individuals with sole responsibility for the competitive analysis function. (more)
Public courses are offered in conjunction with other organisations - such as the Institute of Competitive Intelligence (which offers practitioners both basic and advanced level training covering a range of topics) and at the SCIP annual and European conferences.
Analysis
Win-Loss Analysis: What was the real reason you won or lost a sale - other than price or sales brilliance? Our Win-Loss analysis will tell you who your customers were using and why they switched. (more)
Scenario Analysis & War-gaming: In order to plan strategically you need to anticipate what could happen in the future. Our scenario planning services will help you prepare for the next few years while war gaming will help you think about what your competitors could do in the same time period.
Research
Competitor Research & Analysis: Discover what is really happening - our competitor research and analysis services are aimed at finding what your competitors are doing today, and are planning to do tomorrow, using legal and ethical competitor research techniques. (more)
Industry Research & Analysis: Understanding your business environment is crucial for effective forward planning. Our industry research services will help you gain this understanding. (more)
Competitor Benchmarking: How do your products and services compare to those offered by your competitors? Our competitor benchmarking services will help you make the comparison. (more)
Competitor Monitoring & Tracking: Keeping up-to-date on changes is a never-ending task, but failing to spot a key change could result in you losing market share or worse. We can help monitor the press, the web and the market for changes and help you interpet their significance for your business. (more)
Trade Show Intelligence: Trade shows are one of the best sources for competitor and industry information. We can collect information on your competitors at trade shows allowing you to focus on selling your products to current and prospective customers. (more)
Due Diligence Research: Uncovering unexpected problems after making an acquisition or entering a joint venture can be costly. Our due diligence services can help you find out warning signs before it is too late, allowing you to decide on how or even whether to proceed. (more)
Other Services
CI Interim Management Solutions: Sometimes there are just not enough days or people to do all the work. Our interim management solution is aimed at helping you through those times when you have more work than can be handled by your current team. (more)
Rather than look for information to answer a question, think about how you will use the answer.
If you won't be able to incorporate actions based on the answer you find into your business strategy then maybe the question you asked needs changing to something that will lead to meaningful actions.
Books - Co-opertition
Recommended Book
Co-opetition : 1. a revolutionary mindset that redefines competition and cooperation; 2. the game theory strategy that's changing the game of business Adam M Brandenburger & Barry J Nalebuff Buy UK £ or US$
Michael Porter described this book as "the most important single contribution" in taking his original ideas on ways of achieving competitive advantage forward. The book is easy to read, inexpensive and contains numerous ideas to help reshape and challenge thought processes. The writers develop Porter's 5 forces model, and introduce a sixth force. They emphasise the strategic advantages of co-operation and look at game theory as a way of approaching business strategy.
Our services in competitive intelligence research, competitor analysis and CI training will help you integrate and use competitive and marketing intelligence in your business, strategic and marketing planning processes. Whether you need research, advice or training, our mission is to support our clients so that they achieve their growth objectives.
For the best UK & European competitive intelligence and competitor analysis services, contact us today.
About Us 