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Competitor Benchmarking
In order to compete effectively, you need to know how your products and services compare to those offered by competitors.
- What features and benefits do you offer that they don't?
- What is their quality, price, guarantee, size... and so on, compared with yours?
The information you gather can be used in various ways: to set a standard to improve your products (knowing what competitors are doing can allow you to make sure that your products are better or offer more, etc.); to help your sales people when faced with customer questions asking about product differences, and so on.
Our benchmarking research will allow you to collect the information you need to compare your products to one or several competitors and thus ensure that you stay competitive.
Contact us about our Competitor Benchmarking service
or click here to contact us about any of our CI services!
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Books - Smart Services
Recommended Book
Smart Services: Competitive Information Strategies, Solutions and Success Stories for Service Businesses
Deborah C Sawyer
Buy UK £ or US$
Read our review of this book
The front cover of "Smart Services" includes a quote from Andrew Garvin, the CEO of Find/SVP saying: "Finally a book that nails down what every service business needs to know about competition and competitive intelligence. 'Smart Services' offers competitive information strategies that firms can put to immediate use." I don't think that I could have given a better summary and description of this excellent book.
For a thorough review of this book check out FreePint's book review. (FreePint is an excellent portal site and discussion forum for the overall information industry, and is well recommended - and used by over 70,000 information professionals world-wide).
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