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Win-Loss Analysis
 You've just won a major contract - and everybody is happy.
However do you really know why your new customer chose you? Was it just the sales-person's skills in persuasion, or your product and service excellence?
Our Win-Loss Analysis service will help you find out why customers choose you, and more importantly, when you lose a customer what went wrong that led to the loss. Was it really that the competitor offered a lower price as your sales agent claimed - or was there another reason that nobody wants to own up to.
Knowing why customers choose you means that you can focus on these aspects and target this type of customer and so maximise your chances of gaining sales. Conversely, knowing why you lost a customer allows you to correct the problems so that it doesn't happen again.
Overall, our Win-Loss Analysis services are a Win-Win option for you. You'll know who to target for increased sales, and what to correct to reduce lost sales.
By using us, you'll get an honest and objective viewpoint - placing blame where needed, praise where deserved and much more importantly the knowledge needed to grow your customer base with profitable customers who value what you offer them.
Contact us about our Win Loss Analysis Services
or click here to contact us about any of our CI services!
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Books - Strategic and Competitive Analysis
Recommended Book
Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business -
Craig S. Fleisher & Babette Bensoussan
Buy UK £ or US$
Read our review of this book
This book provides an excellent review of the most common techniques of competitive and strategic analysis - giving instructions on how to use each technique, when to use it, and each technique's pros and cons.
The book should be on every strategic planner and competitor analyst's "must have" list and is essential reading for business studies and MBA students. The book covers all the main analysis techniques:
- the Boston Box
- financial analysis,
- Porter Analysis,
- Value Chain Analysis,
- Blindspot analysis,
- SWOT analysis,
- PEST analysis
and many more.
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