Competitor Monitoring & Tracking

Keeping up-to-date with what your competitors are doing is a key aspect of competitor intelligence. You need to know when they launch a new product, change their prices or appoint a new manager. Each of these can have an impact on your own organizational success. The problem is time - do you honestly have the time to read several trade journals each week or month on the off-chance that something relevant is published.

One solution adopted by many companies is to subscribe to a clipping service. The advantage here is price, and coverage. You can cover numerous journals at a low price. However clipping services lack value judgements so you risk also getting superfluous and irrelevant mentions without any analysis putting the news into context.

We offer a value-added competitor monitoring service which tracks news on your competitors, your industry and your technologies globally. We include as standard, analysis and will link news items over time so that you can identify trends. Costs are based on the number of news stories, but can be capped at a fixed sum per month - with only the most important items being reported.

Our standard monitoring service focuses on news stories, but we can also track changes to web-sites, web or online presence, advertising, patents, stockmarket changes, financial filings, or whatever you require. In addition, we can collect company brochures and track pricing, service levels and similar using mystery/secret shoppers.

We can produce regular analysed reports detailing the activities of your competitors as indicated by both published information, or through, our custom research services unpublished (but public domain) information.

AWARE has access to thousands of different news sources, and can report on:

Press releases
News stories from national, local and trade press
Market analyst reports
Product reviews
Product launches
Recent contracts
Senior Management Information.

In addition to this we can monitor and report on other competitor / market activity:

Changes to share prices
Financial reports
Other financial activity (e.g. interim financial statements, M&A news)
Patent filings indicating R&D activity
Price changes
New appointments

We also monitor on-line for information:

Changes to a competitor's web pages
Newsgroups and blogs to see what people and pundits are saying
Email discussion lists.
Search engine ranking.
Reciprocal links
Online advertising.
Online recruitment.

This gives a sample of the type of information that can be tracked. There are many other areas that can be looked at - planning applications, trademark filings, customer testimonials.... Let us know what you need and we'll tell you whether we can get it for you. Reports can be produced weekly, monthly or as regularly as required.