 About AWARE
What we do - Our Services
Gathering intelligence on competitors and the business environment is an essential part of business planning. Competitive intelligence should feed into all business strategy. Our services are aimed at supporting you in this process - helping you maximise your profits and make your business the best in your industry.
Our CI services focus on competitor and industry research using both secondary and primary source information. Research can involve adhoc studies, to answer a specific question or on-going monitoring, tracking and profiling of key competitors. We can also help you evaluate your own operations through our CI audits. Further information on our competitive intelligence services.
We offer training in all aspects of competitive and marketing intelligence, including a workshop showing you how to set up your own competitive intelligence process, training seminars on gathering information on competitors through primary research or the Internet and seminars and workshops looking at various aspects of competitive analysis and strategy. In addition, we offer a mentoring service where we can offer help and guidance to your staff, helping them (and you) to overcome any pitfalls or problems encountered in your CI processes. Further information on our training services.
Our marketing intelligence services complement our CI services by helping you put the information into context and use it in strategy. Services include scenario planning, allowing you to build a picture of your industry in five, ten or more years so that you can anticipate and plan for change and SME support services aimed at helping SMEs gather and use market and competitor research information cheaply and effectively in their marketing and strategic planning processes. Further information on our marketing intelligence services.
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Public training
Competitive Intelligence Training
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Books - Strategic and Competitive Analysis
Recommended Book
Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business -
Craig S. Fleisher & Babette Bensoussan
Buy UK £ or US$
Read our review of this book
This book provides an excellent review of the most common techniques of competitive and strategic analysis - giving instructions on how to use each technique, when to use it, and each technique's pros and cons.
The book should be on every strategic planner and competitor analyst's "must have" list and is essential reading for business studies and MBA students. The book covers all the main analysis techniques:
- the Boston Box
- financial analysis,
- Porter Analysis,
- Value Chain Analysis,
- Blindspot analysis,
- SWOT analysis,
- PEST analysis
and many more.
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For more recommendations visit our book selection.
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Our services in competitive intelligence research, competitor analysis and CI training will help you integrate and use competitive and marketing intelligence in your business, strategic and marketing planning processes. Whether you need research, advice or training, our mission is to support our clients so that they achieve their growth objectives.
For the best UK & European competitive intelligence and competitor analysis services, contact us today.
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Copyrights, etc.
Copyright © AWARE 1995-2008
Last page / site update: Wednesday, December 10, 2008
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