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About AWARE
Competitive & Marketing Intelligence Training
Mentoring
 AWARE offers in-house training in all aspects of Competitive and Marketing Intelligence - ranging from the basics to advanced analysis.
Many CI professionals work as “one-person” departments and do not have a large budget or a team of people to work with. At the same time, they need to improve their skills or seek out help and advice.
Our mentoring service aims to provide this – by providing the benefits of an in-house training course customised to the company circumstances, but on a one-on-one basis. With AWARE mentoring you can gain the training and support you need, when you need it, tailored to your particular organisation's products and services.
The mentoring service is designed around you – and can be a mixture of one-on-one tutoring, telephone support or e-mail correspondence. We will help you get started on projects, showing you how you can collect the information required, and then analyse it to get the insights needed for strategy. At each step we can be there for you, so that your “one-person” department is not alone.
Our costs for mentoring depend on the level of service agreed. Generally we would expect to spend an initial day with you – providing practical support for your current projects while teaching you the basics of CI. Following this, we would provide on-going telephone / e-mail support, with additional visits as required. At the same time, we recognise that your budget may be limited and so we aim to keep costs to no more than those charged for our basic training services.
To find out more about our mentoring services,
or call us on 0845 430 9125 (International: +44 20 8954 9121).
To learn more about our other training options and how we can help improve you or your team's competitive & marketing intelligence skills click here, or alternatively contact us by filling in our training enquiry form and we will get back to you.
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Institute of Competitive Intelligence
ICI holds regular public training courses & workshops on a range of competitive intelligence related topics. Courses take place across Europe, the USA, India and elsewhere - and are offered in English, German, French and Spanish.
The next UK based ICI courses will take place in March 2012 in central London with further courses in Autumn 2012.
Course Schedule
If you register 40 days in advance, deduct 5% from total fees.
Further information on the Institute of Competitive Intelligence.
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Quick Tip: Questions
Quick Tip
A key competitive intelligence skill is the ability to distinguish what you do know from what you don't know. The effort is then to find out sources for the unknown information - as the great English writer, Dr Samuel Johnson said:
Knowledge is of two kinds. We know a subject ourselves, or we know where we can find information upon it.
Unfortunately even with the knowledge there can be problems. Lewis Branscomb - the US physicist and Harvard management professor once said:
People rarely distinguish among data, information, knowledge, and wisdom. But they are as different from each other and as interlocking as starch molecules, flour, bread, and the flavorful memory of a superb morning croissant.
The aim of competitive & marketing intelligence is to turn data into something that can lead to competitive advantage in the same way that your morning croissant or loaf of bread depends on flour and water interacting to make something that is more than just a mixture of the raw ingredients.
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