| What is Competitive Intelligence - a brief guide | Sitemap |
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Marketing & Competitive Intelligence |
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About AWARE |
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Institute of Competitive Intelligence ICI holds regular public training courses & workshops on a range of competitive intelligence related topics. Courses take place across Europe, the USA, India and elsewhere - and are offered in English, German, French and Spanish. The next UK based ICI courses will take place in March 2012 in central London with further courses in Autumn 2012. Course Schedule |
ICI's full training options are as follows:
Note: Invoices will be issued in the currency of the location s country according to this price list.
Prices are excl. VAT and subject to change.
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Competitive Intelligence Training Do you need to We offer in-house Competitive Intelligence Training, customised to your requirements. Finding Competitive Intelligence using Online Sources AWARE consultants are experts at discovering competitor information online and have developed a market-leading course on Finding Competitive Intelligence using Online Sources. This course has been given as an in-house course to numerous companies across industries (IT, publishing, telecoms, chemicals....) and countries, as well as publicly at SCIP annual and European conferences, the London International Online Information Conferences and other similar events. The workshop has received high praise for its unique approach to finding competitive intelligence on the Internet. The workshop - available as a half-day summary, full day or 2-day in-depth training course with extensive practical online sessions - teaches attendees how to find actionable competitive intelligence rather than just present a list of sources that quickly date. Like all AWARE's in-house training, the course can be customised to focus on industry or competitive area. For more information on this workshop and how it can help you become a more effective Internet researcher check out our Competitive Intelligence Training and ask us about our courses on finding CI information. |
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Quick Tip Robert Smith was devastated. As the owner of a small retail business selling various groceries he had always recognised the threat posed by major supermarket chains such as Tesco, Walmart, Carrefour and the like. Now a branch of Tesco had opened next door, and business was tailing off. He told all his friends how worried he was - and that things couldn't possibly be worse. And then a branch of Walmart opened on the other side. Robert now told friends that he expected to be out of business within the year. His friends were really surprised when they met him a few months later - getting out of a top-range Mercedes wearing an expensive suit and with a big smile on his face. Robert replied: Well that is what I thought. And then I remembered that one secret to effective marketing is to make sure that your potential customers know where to find you. So I changed the name of my company. Come and look!" Robert's friends followed him to his shop, sandwiched between Tesco and Walmart. Over the front, the new name was posted in big neon letters ENTRANCE How do you promote your business? Can potential customers find you? Do your marketing promotions send people away, or invite them to come and buy. You need to ensure that all your marketing promotions allow customers to enter. (For more marketing and business humour, visit our humour pages) |