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What is Competitive Intelligence - a brief guide

Strategy, Training, Research Services for Competitive & Marketing Intelligence

AWARE: UK competitive intelligence consultants offering competitor analysis and research services, competitive intelligence training & workshops and CI and marketing strategy consultancy.

About Us > Services > Competitive & Marketing Intelligence Training > Public Courses

About AWARE
Competitive & Marketing Intelligence
Public Training

AWARE's focus is on offering courses where all the content is directly relevant to particpants. This is achieved through our in-house training options.

Sometimes, however, customised training is not suitable - for instance where only one or two people need to learn about competitive intelligence. Quality training depends on group interactions, and working alongside others. In-house training won't be the best option if there is no group. Our one-to-one mentoring services is one solution. Another is public training - bringing together people from several companies.

In order to offer public training we work with both conference and training organisers and dedicated competitive intelligence training companies and industry groups. We have led courses and spoken at conferences organised by Frost & Sullivan, Marcus Evans, Kavaq and VIB Events. We also have led several workshops and conference sessions at SCIP Annual and European conferences as well as at local SCIP chapter meetings.

A more in-depth option is the Institute for Competitive Intelligence with courses covering all aspects of competitive intelligence training, leading to full certification and accreditation as a competitive intelligence professional.

Events

Institute of Competitive Intelligence
UK Course Schedule

ICI holds regular public training in Europe, the USA and elsewhere. The next UK based ICI courses will take place mid-2009 in central London.

If you register 40 days in advance, deduct 5% from total fees.

Book your place!

Further information on the Institute of Competitive Intelligence.

ICI's full training options are as follows:

#	Basic courses	Date	Individual fee	Place
ICI-1	Competitive Intelligence Basics Workshop	May 19-20, 2008 Jun 16-17, 2008 Aug 25-26, 2008 Nov 10-11, 2008	1090€ (790£, 1575$)	Philadelphia(USA) London(UK) San-Jose(USA) Cairo(EG)
ICI-2	A day in the life of a CI Manager	Aug 27, 2008	590€ (425£, 990$)	San-Jose(USA)
ICI-3	CI Reporting	May 21, 2008	590€ (425£, 990$)	Philadelphia(USA)
ICI-4	CI Secondary Research	Jun 18-19, 2008	1090€ (790£, 1790$)	London(UK)
ICI-5	Primary Research (HUMINT)	Jun 23-24, 2008	1150€ (830£, 1890$)	London(UK)
ICI-6	Fundamental CI Analysis Methods	Autumn 2008	1090€ (790£, 1790$)	Chicago(USA)
#	Advanced courses
ICI-21	Analysis of Competitor´s Strategies	Aug 29, 2008	590€ (425£, 990$)	San-Jose(USA)
ICI-22	Scenario Techniques	Autumn 2009	590€ (425£, 990$)	London(UK)
ICI-23	Decision- /Risk- and Bayes Analysis	Spring 2009	590€ (425£, 990$)	London(UK)
ICI-24	Design and Operation of an In-house CI Centre	May 22-23, 2008	1150€ (830£, 1890$)	Philadelphia(USA)
ICI-25	Establishment and Operation of CI Networks	Spring 2009	590€ (425£, 990$)	London(UK)
ICI-26	Psychology of Intelligence Analysis	Spring 2009	590€ (425£, 990$)	London(UK)
ICI-27	Competitive Technical Intelligence	Spring 2009	590€ (425£, 990$)	London(UK)
ICI-28	Financial Analysis	Autumn 2009	590€ (425£, 990$)	London(UK)
ICI-29	Text Mining and Document Management	Autumn 2009	590€ (425£, 990$)	London(UK)
ICI-30	Business War Gaming	Spring 2009	590€ (425£, 990$)	Chicago(USA)
ICI-31	Instruments of Strategic Market Analysis	Spring 2009	590€ (425£, 990$)	Chicago(USA)
ICI-32	Establishment and Operation of Early Warning Systems	Aug 28, 2008	590€ (425£, 990$)	San-Jose(USA)
ICI-33	Development and Implentation of Dynamic Competitive Strategies	Spring 2009	1150€ (830£, 1890$)	London(UK)
ICI-34	Counter Intelligence - Protection against illegal Activities	Spring 2009	590€ (425£, 990$)	Philadelphia(USA)
ICI-35	Patents as a Competitive Instrument	Spring 2009 Autumn 2008	590€ (425£, 990$)	London(UK) Chicago (USA)
ICI-36	Information Warfare	Autumn 2009	590€ (425£, 990$)	Chicago (USA)

To book an ICI course or workshop click here

Public training

Competitive Intelligence Training

Do you need to
know more about
Competitive Intelligence?

We offer in-house Competitive Intelligence Training, customised to your requirements.
Find out about our training services today!

Public Training Workshops
Institute of Competitive Intelligence

Quick Tip

Quick Tip: Shouting loudly

The Talmud (the main source for Jewish law and tradition other than the Bible) tells a parable about a gathering of all the animals in nature. The lion was asked why he was the king of all the beasts. He replied:
Because I can roar the loudest, and when I roar, everyone else is silent.
At that point, the thrush stood up and said:
That may be true, but if we go a mile or so from where you are roaring, your roar is not heard. However when I begin to chirp, all the birds chirp along with me and the whole forest is filled with song.

Making an impact and influencing others does not depend on how loud you shout to put over your own views.
It depends on influencing people so that everybody sings from the same song-sheet.
Silence does not necessarily signify approval.
It may just indicate that people are scared to argue with you.

When everybody joins in and contributes, then you can be sure that you will reach agreement!

Books - Co-opertition

Recommended Book

Smart Services
Co-opetition : 1. a revolutionary mindset that redefines competition and cooperation; 2. the game theory strategy that's changing the game of business
Adam M Brandenburger & Barry J Nalebuff
Buy UK £ or US$

Read our review of this book

Michael Porter described this book as "the most important single contribution" in taking his original ideas on ways of achieving competitive advantage forward. The book is easy to read, inexpensive and contains numerous ideas to help reshape and challenge thought processes. The writers develop Porter's 5 forces model, and introduce a sixth force. They emphasise the strategic advantages of co-operation and look at game theory as a way of approaching business strategy.

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For more recommendations visit our book selection.

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Our services in competitive intelligence research, competitor analysis and CI training will help you integrate and use competitive and marketing intelligence in your business, strategic and marketing planning processes. Whether you need research, advice or training, our mission is to support our clients so that they achieve their growth objectives.

For the best UK & European competitive intelligence and competitor analysis services, contact us today.

AWARE Phone numbers: 0845 430 9125 (International: +44 20 8954 9121). Fax: 0845 430 9126 (International: +44 20 8954 2102)

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Last page / site update: Wednesday, December 10, 2008

About AWARE Competitive & Marketing Intelligence Public Training

About AWARE
Competitive & Marketing Intelligence
Public Training