AWARE: UK competitive intelligence consultants offering competitor analysis and research services, competitive intelligence training & workshops and CI and marketing strategy consultancy.
AWARE wishes all clients, suppliers, colleagues and friends seasonal greetings and hopes that you all have a fantastic and successful 2009.
AWARE News
International Online Conference & Exhibition
Arthur Weiss, AWARE's managing partner led a number of sessions focusing on social networking and how this can be used to enhance competitive and marketing intelligence at December 2008's International Online Information Conference & Exhibition. The lectures and seminars showed how marketing and competitive intelligence professionals can use social networking sites such as Facebook, Myspace,LinkedIn and others as part of their portfolio of research tools.
For more information on these lectures and how we can help you become a more effective business researcher ask us about our courses on finding CI information.
A woman walked up to the manager of a department store and asked. Are you hiring any help? The manager answered: No - We already have all the staff we need! The woman responded: Good - then would you mind getting some one to wait on me?
How is your customer service? Are you risking sales and customer dissatisfaction because the staff you have do not focus sufficiently on your customers? We can all recognise the department store or shoe shop with sales agents busy talking to each other about what they were doing the night before, rather than helping us make a purchase. The same applies to non-retail businesses. Rather than hire new staff, make sure that the staff you have focus on the customers you need.
(For more marketing and business humour, visit our humour pages)
Books - Smart Services
Recommended Book
Smart Services: Competitive Information Strategies, Solutions and Success Stories for Service Businesses Deborah C Sawyer Buy UK £ or US$
The front cover of "Smart Services" includes a quote from Andrew Garvin, the CEO of Find/SVP saying: "Finally a book that nails down what every service business needs to know about competition and competitive intelligence. 'Smart Services' offers competitive information strategies that firms can put to immediate use." I don't think that I could have given a better summary and description of this excellent book.
For a thorough review of this book check out FreePint's book review. (FreePint is an excellent portal site and discussion forum for the overall information industry, and is well recommended - and used by over 70,000 information professionals world-wide).
Our services in competitive intelligence research, competitor analysis and CI training will help you integrate and use competitive and marketing intelligence in your business, strategic and marketing planning processes. Whether you need research, advice or training, our mission is to support our clients so that they achieve their growth objectives.
For the best UK & European competitive intelligence and competitor analysis services, contact us today.
